The company that would become Local Focus began in 1997. Phil Brown, an Interep Vice President, saw an opportunity. He realized no national radio rep firm was serving small market stations, or helping the major ad agencies reach these stations when needed. To fill this gap, Phil created a new rep firm called RMR.
In 2007, Phil decided to re-brand the company and selected the name “Local Focus” to emphasize our commitment to local owners and broadcasters all over the US. Later in the year, Local Focus merged into Interep. As the year closed, Local Focus became the newest division of Interep. Kay Olin, who was Vice President Regional Executive Southeast Region for Interep, was named President of the division.
Then came 2008. Interep filed for Bankruptcy, and prepared to liquidate. They shut their doors for all sales operations the day before Thanksgiving.
Kay was prepared. The team wanted to stay intact, our stations wanted us to stay in business, our agencies wanted an independent alternative. We committed to move ahead. That Monday, Local Focus LLC emerged as a new independent company, ready to sell from Day 1.
Since then, Local Focus has grown impressively in billings, staff size, offices and stations, now representing around 500 stations and placing Non-Rep business on another 900 stations in 2011. We have established a strong presence in National Radio Sales, and will continue to offer the kind of selling attention and dedication that radio stations and groups want and need in their corner.
We look forward to hearing from you! Contact us today.
In 2007, Phil decided to re-brand the company and selected the name “Local Focus” to emphasize our commitment to local owners and broadcasters all over the US. Later in the year, Local Focus merged into Interep. As the year closed, Local Focus became the newest division of Interep. Kay Olin, who was Vice President Regional Executive Southeast Region for Interep, was named President of the division.
Then came 2008. Interep filed for Bankruptcy, and prepared to liquidate. They shut their doors for all sales operations the day before Thanksgiving.
Kay was prepared. The team wanted to stay intact, our stations wanted us to stay in business, our agencies wanted an independent alternative. We committed to move ahead. That Monday, Local Focus LLC emerged as a new independent company, ready to sell from Day 1.
Since then, Local Focus has grown impressively in billings, staff size, offices and stations, now representing around 500 stations and placing Non-Rep business on another 900 stations in 2011. We have established a strong presence in National Radio Sales, and will continue to offer the kind of selling attention and dedication that radio stations and groups want and need in their corner.
We look forward to hearing from you! Contact us today.
Our Stations
We are very proud of our group of Contract Stations. They are excellent broadcasters, our partners, and are our greatest asset. Here is our current Station List.
Agency Services
We can help buyers be much more efficient with your time:
- Local Focus Radio can identify and handle those hard-to-find stations in unrated areas and smaller markets that are important targets for your clients' local reach and coverage
- We handle stations anywhere that have no National Rep.
- We also offer consolidated network billing: one contact, one check, we compile and reconcile all invoices, and disburse checks to stations for you.
